Dior has joined forces with Snapchat for an exclusive augmented reality experience that is set to allow users and patrons of the brands to try sneakers on virtually before buying them.Image Courtesy: engadget.comWith this new try on technique, Snapchat users can test six pairs of the brand’s sneakers including the new B27 model.Snapchat will also allow users to purchase the sneakers they like through Dior’s profile on Snapchat or the luxury label’s website.The social media platform has a large u

DUSSELDORF - Retail giant C&A has announced that it has now paid its apparel suppliers in full for all orders which it cancelled or delayed after the onset of the coronavirus pandemic.The company was previously criticised for cancelling an estimated US$1.5 billion of orders and while most were later reinstated, some remained cancelled without compensation.That left the company listed as having made no commitment to pay in full for cancelled orders, which were completed and in production, on

M&S is bringing back Shwopping, our well-known clothes recycling scheme in partnership with Oxfam, from 1 October—helping customers to build on the 35 million items recycled since 2008. Shwopping was temporarily paused in March to enable M&S colleagues to focus on putting in place the additional measures needed and serving customers. Following a rise in wardrobe clear-outs during lockdown, from 1 October 2020 M&S customers restarted donating unwanted clothes, shoes, bras and accessor

Attending the 13th Istanbul Fashion Conference on Thursday organized by the Turkish Clothing Manufacturers’ Association (TGSD) and Istanbul Apparel Exporters Association (IHKIB), Industry and Technology Minister Mustafa Varank said that Turkey ranks sixth among all countries in the world in terms of the garment and ready-wear industry exports. Saying that the Turkish garment industry recorded a $16.5 billion (TL 130 billion) external trade surplus in 2019, Varank added that the industry has high

CFDA has expanded its partnership with the PVH as part of our joint commitment to drive fashion forward – for good. Together, we are advocating for change in the American fashion industry to create a more inclusive workforce. This year, CFDA and PVH are jointly conducting research to better understand how our industry can be more diverse and equitable, with a particular focus on race and the topics of talent acquisition and retention.“We started collaboration with PVH in 2018 intending to create

Just one fifth of shoppers trust sustainability claims made by brands, according to new research from The Knowledge is Power – Consumer Trust in Sustainability Report. The research, commissioned by Compare Ethics, the Trust and Accountability Forum by Data-based Sustainable Product Verification, investigates the customer confidence crisis and pushes the retail industry towards sustainability. It indicates that confidence is now the secret to decision-making in consumer buying, but that consumers

Finding new buyers or suppliers in the readymade garment industry is a daunting task. This is even more difficult for small businesses. However, to change that situation, Merchant Bay has made arrangements to bring buyers and sellers under one roof with the help of information technology. Bangladeshi factories connected to the platform will be able to find domestic and foreign buyers online. Buyers can also order online if they want.Figure: Merchant Bay website contains detailed information, inc

The Global Organic Textile Standard (GOTS) has found proof of organic cotton fraud in India following an investigation. GOTS have uncovered 20,000 metric tons of fake organic cotton.GOTS said it has collected considerable documentary evidence of systematic fraud and exploitation of the Indian government’s certification system of organic cotton production following surveillance audits by GOTS accreditation body IOAS, which is part of the GOTS quality assurance.Figure: GOTS has found proof of orga

Indo Count, an India-based end-to-end bedding provider, has reported 23 per cent revenue growth to ₹724 crore in its second quarter (Q2) for FY21 that ended on September 30, 2020, compared to the revenue of ₹587.18 crore in the same period previous fiscal. Company’s net profit for the period rose to ₹80.83 crore compared to ₹10.61 crore in Q2 FY20.Pic: Indo Count“We are all challenged in this evolving world, however, despite the tough operating environment, our company recorded its highest ever

CHICAGO – Consignment company The RealReal has opened its largest ever brick-and-mortar store in Chicago, Illinois, in a telling sign of the increasing consumer engagement with second-hand apparel.The store is situated on Chicago's Michigan AvenueThe company, which has to date partnered with the likes of Gucci and Burberry, says the new store will champion sustainability by spotlighting garments made using ‘sustainable’ materials, as well as offering a repair service in order to prolong the