With the soaring temperature keep the cool and classy look on with LEE Spring Summer 2013 collection. The SS 13 range from LEE offers a wide range of cool max denims and performair t-shirts as key products this season. You can now beat the heat this summer as both these products are constructed in a manner to absorb sweat and release it to the outer layer of the fabric, where it can dry much faster. LEE Jeans is the first denim brand to launch this technology in India. LEE Jeans also intro

Rishad Bathiudeen (Minister of Industry and Commerce- second from right) gestures having graced a medal on a new SLITA apparel graduate student as Anura Siriwardene (Secretary, Ministry of Industry and Commerce-third from right) looks on at BMICH on 09 April. As Sri Lanka draws near ‘Y2015 apparel target’ while battling defiant int’l markets, it also is closing in on its $4 Bn resolute apparel exports goal, the Ministry of Industry and Commerce said in a statement. Also, Sri Lanka is t

The Cotton Association of India (CAI) on Wednesday said it has placed the cotton crop for the season 2012-13 at 35.1 million bales as against 37.3 million bales in 2011-12. CAI has placed the cotton crop for the season 2012-13 at 35.1 million bales, the association said after releasing its March estimates (as on March 31, 2013) of the cotton crop for the season 2012-13. The projected balance sheet drawn by CAI for 2012-13 estimated the total cotton supply at 41.9 million bales, while the domes

Leading brands and retailers look to rope in spinners and fabric makers for the Better Cotton Initiative (BCI) which so far has seen participation from farmers and ginners alone. Speaking as part of a panel discussion at the International Conference on Cotton at the Indian Institute of Management, Ahmedabad (IIM-A), representatives of Arvind Ltd and Mafatlal Industries talked about the need for participation of the spinning, fabric and garmenting industry in the BCI in India. The two-day confe

Speedo has unveiled the latest additions to its Speedo Sculpture collection, developed in response to research showing that women can often be reluctant to improve their fitness due to concerns about their current body shape and how they look whilst exercising. The international survey, commissioned by the world’s leading swimwear brand, revealed that 52% of women agree they don’t feel their best in their current swimwear and 76% would like to be able to find swimwear that flatters their body

Sportlifestyle brand PUMA announces a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category. New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, Hernandez is the first to join the PUMA training team. In true PUMA fashion, the brand’s relationship with Hernandez will focus on t

What has changed in denim trends during the last decades? ISKO goes on stage at the Gibson Club in Frankfurt to present its impressions on the denim history. A history in every shade of blue-Looking at more than 35 years of denim passion, what mostly stands out is how denim trends have evolved according to the outside world. Different tastes, different demands, different styles have colored the history of denim, making jeans emerge not only as a simple branch of a glamorous fashion, but as sy

Prices of garments could increase by 10 to 15%, say captains of the textile industry, attributing it to the constant increase in prices of cotton yarn. Industrialists feel the government needs to check the increase in prices of raw material. "The prices of cotton yarn are increasing constantly and it would not be an exaggeration to say that the cost of the yarn has increased on an average by over Rs30 in the past few days. If the same trend continues, it is going to have an impact on the pric

The University of California Athletic Department reveals an updated visual identity for the Golden Bears, introducing a set of graphics, colors and imagery that pays homage to Cal’s historic past and creates a contemporary look. Among the changes fans will see are uniforms that portray a coherent theme throughout all sports; consistent use of Cal’s blue and gold colors across a wide range of platforms from uniforms and team performance gear, to signage and advertising; as well as a new Bear l

In one of the most dynamic fashion markets in the world, Brazilian apparel companies have many opportunities in front of them. But along with rapid growth comes challenges. The national appetite for fresh fashion is requiring retailers to offer more variety, frequent style changes, and higher levels of quality and value. To meet growing demand for its fashionable jeans and sportswear, family-owned Macklife Confec??es turned to state-of-the-art technology from Eton Systems to transform its Mar