Burberry will join a raft of top brands Monday in selling clothes straight from the catwalk, but the "see now, buy​ ​now" trend transforming fashion presents a challenge to smaller designers. For an industry driven by a desire for the new, the months-long delay between seeing a new collection and having it in your hands was always​ ​frustrating.​ But this is increasingly becoming a thing of the past.​ ​British luxury brand Burberry will put on sale i

Scottish designer Christopher Kane marked ten years in business Monday with a trip down memory lane in a London show filled with references to past collections -- and even a print comprised of old polaroids. In the marble corridors of the Tate Britain gallery, Kane showcased looks inspired by the wartime mantra "make-do and mend", a celebration of resourcefulness that also allowed him to remember his student days. Dresses were built from sections of fabric held together by metal rings, as wer

Under low lights and with a pumping soundtrack, bright young things wearing black leather and slouchy ripped denim put some swagger into London Fashion Week, courtesy of Donatella Versace. The Italian designer showed her diffusion line Versus in a club-like atmosphere for a typically tough and sexy collection brimming with attitude. There were cutaway dresses exposing the shoulder and stomach, with a silver zip running down the back, and pleated and leather mini-skirts -- one with the belt l

Acne Studios is getting a new look with its fall-winter 2016 campaign. For the first time, the Swedish fashion label has enlisted David Sims to shoot its advertisements. Sims shot three separate campaign “stories” for the brand; the first of which you can see on this page. Model Lera Abova appears in the images, wearing Acne’s 80s inspired outerwear with mega-oversized shapes. Source: Fashion Gone Rogue.

For it's upcoming London Fashion Week catwalk presentation, Burberry has increased its digital marketing initiatives including live streaming and multiple social media outlets, when it debuts its collection at Makers House in London’s Soho next week. In addition to a collaborative exhibition, Burberry will transform the walkway of the Makers House venue and broadcast their show using Facebook Live - a first time initiative - as well as platforms including YouTube, WeChat and Kakao. On it

While some may be wondering if Ralph Lauren has lost its luxurious appeal following the label's new way forward plan, for its eponymous designer it marks the start of something new, which happens to include embracing the 'See Now, Buy Now' business model. During Ralph Lauren's upcoming show on September 14, coinciding with New York Fashion Week, the brand will present a new 'See Now, Buy Now' Autumn/Winter 2016 designer collection. The new range, which consists of 45 looks, will be unveiled

Adidas has a proud history of collaborating with top luxury designers like Raf Simons and Jeremy Scott. Now, they have a new name to add to their list: Alexander Wang. At Wang's runway show, as part of surprise finale, he sent an army of 70 models down the runway to show off his new collaboration with Adidas Originals. For the designer who has long described himself as a sneaker head, this collaboration was a dream come true. While Adidas' styles are often functional and in many cases mi

Lacoste has long been the quintessential, sporty and preppy brand. The brand, named after tennis player Rene Lacoste, always had that appeal to it like it was part of a prep school uniform, or an easy go to brand for casual offerings at the country club. With the rise of street style and athletic wear becoming so popular in fashion, Lacoste took a cue and made their offerings more streetwear friendly. Are designers trying to make their looks appropriate for the Fashion Week street style phot

Thai-American designer Thakoon Panichgul stormed back into New York Fashion Week after a season out to embrace "see-now, buy-now," offering a fall/winter collection available to purchase instantly. Eschewing the official spring/summer 2017 season, the label instead offered high-end customers clothes for fall/winter 2016 and with cooler temperatures around the corner he is confident it will pay off. His guests, who included Wendi Deng Murdoch, were invited to decamp from Manhattan to Brook

New York officially kicks off the global spring/summer 2017 fashion merry-go-round Thursday, but one thing's clear: fashion week is over as we know it. The biannual event is a calendar staple in a city home to a 98 billion dollars fashion industry, headquarters to 900 fashion companies and which generates huge turnover even if Paris and Milan lay claim to more avant-garde couture. More than 200,000 people flood into New York to attend its September and February fashion weeks combined, where