Primark has launched its first integrated UK brand campaign, “In Denim We Can,” alongside its Autumn/Winter women's denim collection. Featuring the retailer's debut UK TV advert, the campaign highlights improved fits, sizing and styles refined over 12 months. The range includes 10 hero jean styles, circular options and sustainably sourced cotton, now available in UK stores and via Click & Collect. Primark unveils its first ever fully integrated UK brand campaign – includin

Lanvin Group's H1 2025 revenue fell 22 per cent to €133 million (~$154.3 million), with gross profit at €72 million (~$83.5 million). Lanvin dropped 42 per cent, Wolford 23 per cent, Sergio Rossi 25 per cent, while St John held flat and Caruso slipped 11 per cent. Cost cuts, retail optimisation, and new creative leadership are set to drive recovery in H2 2025. French luxury fashion house Lanvin Group has posted revenue of €133 million (~$154.3 million) in the first half (H1) of 2

Brunello Cucinelli has closed H1 2025 with revenues up 10.2 per cent to €684.1 million (~$800.4 million). EBIT was up 8.8 per cent to €113.8 million (~$133.1 million), and net profit rose 16 per cent to €76.7 million (~$89.7 million). Growth was broad-based across regions and channels. The company expects revenue growth of around 10 per cent in both 2025 and 2026. Italian luxury fashion house Brunello Cucinelli closed the first half (H1) of 2025 ended June 30, 2025, with double-d

Abercrombie & Fitch has entered a multi-year partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders, becoming their Official Fashion Partner in an NFL first. The deal expands Abercrombie's licensed Cowboys collection to select pro-shops, events, and stadium activations. Players like CeeDee Lamb will feature in its “Style Concierge” programme, blending fashion and football for fans. Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYS

After moving on from the "Maillard" and "Yadan" fashion trends, the autumn 2025 trendsetters have finally shifted their focus to—"Shimmer Core ." That subtle shimmering effect exudes a super vibrant and energetic feel.what isShimmer Core？ "Shimmer," which originally means "a soft, flickering light," describes a gentle, flowing glow that resembles both the halo of light around amber when illuminated and the sparkling reflection on water. It captures that most elusive moment where light is b

The Alice+Olivia 2025 Autumn/Winter collection has truly mastered the essence of "Shakespeare in Love"! Stacey Bendet, the Creative Director, didn't rely on superficial elements. Instead, she extracted poetic charm from Shakespeare's tragedies and comedies, and literally stitched them into wearable "Renaissance epics" with needles and threads.This isn't just a random addition of symbolic elements. She led her team to dive into the archives in Shakespeare's hometown, researching historical fabric

INSIGHTS · American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce's lifestyle brand. · As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy. · The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee. · The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression. American Eagle Outfitters, Inc. (N

INSIGHTS · Urban Outfitters has launched the second season of its On Rotation concept, this time in collaboration with Levi's. · Running August 22–September 30 online and in five UO stores, the denim-focused experience blends Levi's icons with UO's vintage aesthetic. · Highlights include 501s, baggy fits, archival finds, and events such as Levi's Tailor Shop, local vendor pop-ups, and live music. Urban Outfitters is proud to introduce the second season ofOn Rotation, i

INSIGHTS The NFL has signed Abercrombie & Fitch as its first Official Fashion Partner in a multi-year deal, expanding beyond licensing into lifestyle and style-driven fan apparel. The tie-up includes athlete-led campaigns, player co-designed pieces, and the launch of Abercrombie's Style Concierge service for NFL players. A major national campaign featuring top athletes will debut this season. The National Football League and Abercrombie & Fitch announced a multi-year partnership naming

INSIGHTS • Uniqlo has named Academy Award-winning actor Cate Blanchett as its new Global Brand Ambassador. • She will promote the brand's LifeWear philosophy, focusing on sustainability, humanitarian efforts, and next-generation support. • Blanchett praised Uniqlo's timeless, accessible apparel and will collaborate with Clare Waight Keller and Roger Federer while continuing her global advocacy work.UNIQLO, the global apparel retailer, announces today a partnership with Cate Blanch